The Salup Group is a brand development and strategic communications agency that innovates and orchestrates multi-channel branding, marketing,  and public relations campaigns across media platforms such as broadcast, mobile, online, print, social and video.

The agency represents clients in beauty, entertainment, fashion, fitness, food, health, hospitality, lifestyle, new media, publishing, real estate and technology.

The Salup Group works closely with clients to develop customized programs that meet their brand objectives.  The agency executes campaigns that include strategic brand analysis,  positioning and key content and message formulation , marketing and public relations outreach paradigm conception, literature  and implementation, programs for brand expansion and partnership curation, all of which leverage multiple channels of communication.

The agency was founded in 1998 by current CEO, Marni Salup, as a public relations and event marketing company and has evolved throughout the years to incorporate brand development, marketing and communications.

With a team of top tier executives who possess over 15 of experience in branding, marketing, and public relations, The Salup Group employs strategies and tactics that elevate awareness and position brands for success.

Client List

Past and Present:


One Source Visual Marketing

Exit Creative Company


Edris Salon

Sacha & Olivier Salon


The Greenporter Spa

Younghee Salon

Design By Flora

New Media /Digital Publishing

Cooking with Nonna– Online cooking channel and webisode series

Nicole Williams- WORKS by Nicole Williams– A lifestyle brand and media company focused on career development for the dynamic and powerful market of young professional women

Tango-a multimedia brand and online magazine dedicated to love and relationships

iAmplify– a Web-based content publisher and syndication network, providing simple web-based tools for any professional in any field – from local expert to leading specialist, from individual to media company – to publish and distribute paid audio and video content over the internet.


GoodCab Bad Cab




HGTV-Lisa LaPorta & Vern Yip

HGTV-Design Star, Deserving Design,

Cooking with Nonna & Rosella Rago

Chuck Gomez

Stephen Baldwin

Tian DeSeta


BCBG Eyewear Collection

Dawn Levy



Fashion Internet


Matilde Cashmere

Monica Rich Kosann

New York Dog


PrimalWare Swimwear

Spirit by Lucchese

Wolf Designs


Ary Nunez

Adrienne Burke


Sadie Nardini


Tamilee Webb

Zone Fitness Studio

Dance 101

Venia East


Amalgamated Bank


The Succession Group

Vista Research


Aleksey Nuzhnov

Karen Salup

Lifestyling® by Maria Gabriela Brito

Mitchel Shore

Murray Hidary


Just Shift

Sandra Dubrov


Interior Design

Vern Yip

Lisa LaPorta

Lifestyling® by Maria Gabriela Brito


Exit Creative Company

OneSource Visual Marketing Solutions  

Authors & Books

Nicole Williams- Girl on Top: Your Guide to Turning Dating Rules into Career Success (Hachette-October 2009)

Amy Sewell, Heather L. Ogilve, Robert Ripps- She’s Out There: Essays by 35 Young Women Who Aspire to Lead the Nation: The Next Generation of Presidential Candidates (Lifetime May 2009)

Whitney Casey – The Man Plan-Drive Men Wild—Not Away (Perigee January 2009)

Ming Chew- The Permanent Pain Cure (McGraw-Hill 2008)

James Stephenson The Language of The Land: Living Among The Hadzabe in Africa (St. Martins Press 2000)

Elizabeth Gordon- Allergy-Free Desserts: Gluten-Free, Dairy-Free, Egg-Free, Soy-Free, and Nut-Free Delights (Wiley, 2010); The Complete Allergy-Free Comfort Foods Cookbook (Lyons Press, 2012)

Real Estate

Mark David & Company

Prestige Title

Restaurant & Lounges


75 Main


Café SFA at Saks Fifth Avenue



Great American Catering

La Cuvee French Bistro & Wine Bar


Ocean’s 21

SnAKS at Saks Fifth Avenue

The Loft@47 West


Gabriel Aviation

SOAR- Fear of Flying

The Greenporter Hotel