The Salup Group is a brand development and strategic communications agency that innovates and orchestrates multi-channel branding, marketing,  and public relations campaigns across media platforms such as broadcast, mobile, online, print, social and video.

The agency represents clients in beauty, entertainment, fashion, fitness, food, health, hospitality, lifestyle, new media, publishing, real estate and technology.

The Salup Group works closely with clients to develop customized programs that meet their brand objectives.  The agency executes campaigns that include strategic brand analysis,  positioning and key content and message formulation , marketing and public relations outreach paradigm conception, literature  and implementation, programs for brand expansion and partnership curation, all of which leverage multiple channels of communication.

The agency was founded in 1998 by current CEO, Marni Salup, as a public relations and event marketing company and has evolved throughout the years to incorporate brand development, marketing and communications.

With a team of top tier executives who possess over 15 of experience in branding, marketing, and public relations, The Salup Group employs strategies and tactics that elevate awareness and position brands for success.



HealthyChic has been coined the of yoga by TechCrunch. It is a new yoga, health and fitness e-tailer where shoppers discover emerging designers and products while shopping for well known brands, all curated by famous Yoga personalities and fitness experts in the HealthyChic network on

Brands are rotated every three days offering shoppers a balance of emerging design talent and well known labels. So shopping on HealthyChic is always an AHA experience

The site aims to be consumer’s one-stop e-commerce marketplace for all of their yoga lifestyle needs-apparel and accessories, products, health and nutrition, and beauty and wellness, catering to the 20 Million Americans practicing yoga across the U.S.

HealthyChic recently launched with over 100,000 members.

Empowered by a network of 20 yoga ambassadors, including Anita Goa (recently appeared on The Today Show)  and Andrea Orbeck (Heidi Klum’s Yoga teacher),  products are carefully curated to appeal to individual Yogi’s likes and preferences.
In addition, the new e-tail shop has a mission beyond e-commerce. The online shopping destination is spreading the word and feeding the world one yoga mat at a time. For every purchase, the e-tailer, donates a meal to a hungry child somewhere in the world as part of a campaign they started “Spread the Word, Feed the World,” to help solve world hunger and raise awareness through a not-for-profit organization HealthyChic founded called “1 Makes 1.”

HealthyChic empowers shoppers with the elements to live their best.