The Salup Group is a brand development and strategic communications agency that innovates and orchestrates multi-channel branding, marketing,  and public relations campaigns across media platforms such as broadcast, mobile, online, print, social and video.

The agency represents clients in beauty, entertainment, fashion, fitness, food, health, hospitality, lifestyle, new media, publishing, real estate and technology.

The Salup Group works closely with clients to develop customized programs that meet their brand objectives.  The agency executes campaigns that include strategic brand analysis,  positioning and key content and message formulation , marketing and public relations outreach paradigm conception, literature  and implementation, programs for brand expansion and partnership curation, all of which leverage multiple channels of communication.

The agency was founded in 1998 by current CEO, Marni Salup, as a public relations and event marketing company and has evolved throughout the years to incorporate brand development, marketing and communications.

With a team of top tier executives who possess over 15 of experience in branding, marketing, and public relations, The Salup Group employs strategies and tactics that elevate awareness and position brands for success.

Empire Tri Club

Empire Tri Club

The Empire Tri Club is New York City’s go-to racing, training, and social club for triathletes of all ages and abilities. The club offers a host of services, including virtual coaching, personal training, group training, swim clinics, race training programs, special events and more. Whether your goal is to lose weight, get healthier and more fit, or meet some new friends, Empire’s Beginner Program will give you the preparation, knowledge and confidence you need to train effectively and complete your first race. Whether your a beginner or a seasoned competitor, the Empire Tri Club annual membership can provide the tools and support you need to achieve your fitness, training and racing goals year-round.

Empire Tri Club was founded in October 2010 by co-founders and cousins, Alison Kreideweis and Jessica McDonald. Ali, in addition to being a veteran triathlete, has extensive experience in the industry, including a background in multi-sport retail, tri club management, and personal and team training. Having finally made the brave decision to venture out on her own, she approached Jess, who had recently completed her first triathlon in the summer of 2010 in the wake of having her first child. Having worked for various start-ups and small businesses in the areas of marketing and business operations, Jess’s entrepreneurial background combined with her love of sports was a great fit.

Ali and Jess come from a tight-knit family who loves to ski (water and snow!), bike, travel, and eat together.

Alison Kreideweis is Co-Founder and Chief Training Officer of the Empire Tri Club. She is a USAT Level 1Triathlon Coach, NASM Certified Personal Trainer, USATF Certified Level 1 Track & Field Coach, and Schwinn & Mad Dogg Certified Cycling Instructor.

Alison has been competing in Triathlons for 12 years, since 2000. She began racing competitively in 2007 when she placed 3rd in her first half ironman. She has competed in notable races including Escape from Alcatraz, Ironman Lake Placid, and the 70.3 World Championship in 2010. Alison consistently places in the top 10% of her age group, with several top 5 overall finishesShe ranked 6th in her age group at Ironman Timberman 70.3 in August, with a time of 5:11:06, earning her a qualifying spot for the 70.3 World Championships in Las Vegas 2013.

Jess McDonald, Co-Founder Empire Tri Club, trained for her first triathlon 9 months after having a baby, as a way to get back into shape and to feel good about herself and her body again.  Found that the training gave her some much- needed, and often elusive personal time to focus on just herself, and the race was a great goal to strive for.  As many mom’s know, your kids life, suddenly becomes your own life – but triathlon can be a way to not only stay fit and healthy, but also a chance to be a good role model for your kids to lead healthy lives and in setting goals that can lead to great and rewarding personal achievements.  Empire has several other mom’s in the club who we’re sure can share similar stories.  Jessica just gave birth to her second baby October 2012. She plans to start training again this winter.