The Salup Group is a brand development and strategic communications agency that innovates and orchestrates multi-channel branding, marketing,  and public relations campaigns across media platforms such as broadcast, mobile, online, print, social and video.

The agency represents clients in beauty, entertainment, fashion, fitness, food, health, hospitality, lifestyle, new media, publishing, real estate and technology.

The Salup Group works closely with clients to develop customized programs that meet their brand objectives.  The agency executes campaigns that include strategic brand analysis,  positioning and key content and message formulation , marketing and public relations outreach paradigm conception, literature  and implementation, programs for brand expansion and partnership curation, all of which leverage multiple channels of communication.

The agency was founded in 1998 by current CEO, Marni Salup, as a public relations and event marketing company and has evolved throughout the years to incorporate brand development, marketing and communications.

With a team of top tier executives who possess over 15 of experience in branding, marketing, and public relations, The Salup Group employs strategies and tactics that elevate awareness and position brands for success.

Ary Nuñez
Ary Nuñez
Ary Nuñez
Ary Nuñez
Ary Nuñez
Ary Nuñez
Ary Nuñez

Ary Nuñez

Fitness Brand and Studio Owner, Celebrity Trainer and Nike-Sponsored Athlete, Ary Nuñez

The Salup Group was hired to create and implement a national public relations outreach for Ary Nuñez, the internationally renowned fitness personality, celebrity trainer, Nike-sponsored athlete, and owner of personal training studio, Venia East and the Gotham Global Fitness brand.

The Salup Group garnered national media coverage in outlets ranging from celebrity and consumer lifestyle magazines to health and fitness industry publications. Among the outlets in which Ary was featured are: Vogue, Glamour, People, Fitness Magazine, Harper’s Bazaar, Latina, OK! Magazine, Seventeen, CW, AOL Health, Daily Candy, Stylecaster, Well & Good, and more.

The goal of this outreach was to promote and publicize Ary Nunez and her fitness expertise and recent endeavors, generate new business clientele and brand partnerships, and increase and expand awareness.